Saturday, March 6, 2010
Friday, March 5, 2010
Taking another look at Communication and Cyberspace drew me to the essay, "Getting Over the Edge"by Stuart Moulthrop. It is an older piece. dating back to the 1990s but it raises important questions regarding the rise of new media that still translate to today.
Not to mention, his writing style is distinct from other scholarly writings on these issues. ""Cyberculture may just be the last holiday orgy of the yuppies, replete with silicon sugar plums for all" (256).
Moulthrop questions the implications of the soon to be fiber optic data routes, suggesting this will bring enormous change to culture. But the main idea of his article lies in the issues of communication over the web/cyberspace/net and how it is routed in text. He talks about those who are innovating and a major part of the web culture are those routed in old print media, and people who often are highly literate and and "staunch defenders of high literacy and even the canon" (258).
He also says that the text in cyberspace will not replace that of the print. I agree with him in a way because he discusses a great deal about Hypertext, something that is almost defunct today. On the other hand, I do think that the abilities we now have well smart phones and laptops has effected the print medium, especially in terms of news moving onto the internet, and the growth of online libraries with scanned texts. It's the convenience today, that I believe, is making the "cyberspace text" take the lead.
But I have to agree with the statement, "Even after we have fully given up on print, the majority of "really electronic" text will be hopelessly contaminated with the old ways of knowing" (261).
During the last few years more and more 3-D films are released, taking the film industry to a whole new direction.
What are the benefits and what are the drawbacks of such a change?
3-D televisions are currently on their way to replace “old-fashioned” TV sets and enhance one’s visual experience. It is interesting to witness this transition from the old to a new innovative tool.
Certainly the wide release of 3-D films is mean to ease this transition while increase demand.
It will be very challenging to resist to this change and see how long it will take until everyone feels as if this new tool is essential.
Is the attraction of 3-D the fact that one is now at the center of the movie? Could this be another on-demand effect, perhaps?
What are your thoughts?
Margaret M. Roidi
I am reading Lev Manovich’s book The Language of New Media and I came across one of his ideas about film:
“Cinema is the art of the index; it is an attempt to make art out of a footprint,” (295).
These sentences provide a very interesting break down of what film is about. His perception of film as a collection of frames recording reality, which could be stylistically enhanced by a careful and sophisticated use of technical elements, is very refreshing.
The short video we watched in class is a clear example of this idea. The use of images to tell a story, the incorporation of sound, multiple screens, they all aim to communicate a specific feeling and thought based on reproducing reality.
Manovich’s breakdown of modern cinematic means reveals a demystified approach to this medium.
Margaret M. Roidi
So, here is the URL for my podcast page: http://earrelevance.mevio.com. If you go there, you can "become a fan" and get email updates from Mevio whenever there's a new episode, and there are also links so you can subscribe via RSS feed, Zune, or iTunes--the URL for the iTunes subscription is http://itunes.apple.com/podcast/lance-strates-ear-relevance/id355714984. Mevio also gives embed codes, much like you can get for YouTube videos, so I'll give that a go now.
Before you listen, let me acknowledge that it's amateurish, my recording expertise is limited and my equipment far from professional (for example, you may need to push the volume all the way up, depending on the system... oh, and let me warn you that the episode is about forty minutes long). But that is part of the whole point, isn't it? Anyway, here it is:
I'm getting a better microphone and pop filter, so the quality should better next time. I don't have any specific podcasting schedule, it'll just be whenever I can get them done, and whenever I want to get them done. If you subscribe, you'll get them automatically, if not, well, I'll be posting them on my blog, and tweeting them too.
I was reading the headlines from New York Times and one article draw my attention. Here I am providing a link to read it further:
There are so many issues with this story. The fact that there are websites promoting such actions illustrates how cyberspace can be used to reproduce imagery that is powerful enough to generate social uproar.
The public’s anger is fueled by the demand to punish the woman subjecting the kitten to a cruel and painful death.
The internet can provide a stage for all to perform the lead role of their sickest obsession.
Margaret M. Roidi
Thursday, March 4, 2010
I was just browsing the web, and decided to plug “new media” into Google to see what would pop up. I’m surprised I didn’t do this before…anyway, I found a very interesting company called New Media Strategies. What this company does is online marketing and advertising, by means of social media.
The company performs word of mouth campaigns, and utilizes the new new media for advertising campaigns. On their site, their most recent client is Chrysler auto.
On the “Areas of Expertise” section of their website, they say, “And we have helped our clients achieve a greater understanding of how their corporate brand (as well as individual product brands) are perceived and discussed by members of the online audience.”
They then give an example of a campaign they did for online advertising of JC Penny’s Jewlery sales and “Beware of the Doghouse” campaign. Their goal: to promote and generate online buzz for JC Penny.
This is the process that they took:
Interacted with targets in parenting & motherhood, women, men,
bargain shopping and marketing & advertising communities through word of
mouth messaging, digital PR, and micro-blogging to build awareness and drive
Created an official Twitter handle, "askJCP," used to promote
campaign initiatives and build brand recognition
reached more than 4.4 million unique users and garnered over 18.2 million
estimated impressions across 200 communities, increasing campaign and brand
discussion by 90%
"Beware of the Doghouse" video received more than 3.4
million views during the 2-month campaign
NMS outreach grew the "askJCP"
Twitter handle to more than 300 followers and was featured on influential
Advertising & Marketing blogs including, No Turn On Red and The Caffeinated
It’s amazing how an old media such as advertising has adapted to an online environment, using social media for promotion.
In the cyber world we are given opportunities to interact, to be journalists, to be sellers and buyers, but at what cost? When individuals are restricted, they may find ways to rebel against that restriction, or they may not. However, when the access to the world is readily available without any restrictions, it is difficult to hold yourself back. Prostitution has found a way to no longer consist of girls on the street, but can be conducted via internet without the fear of being prosecuted by the law. The second life that people live over the internet has created crimes that were not possible to commit before the internet age. I suppose we put ourselves in certain virtual world situations voluntarily, however it becomes more dangerous each year and we should protect ourselves from being trapped in this cyber world. I believe this changes the way people act in person entirely. The internet is no longer only on our computers, it is also on our phones making it impossible to escape. The world is only a click away and we are a very easily influenced society. Whether we are at home, in the car, at a restaurant, it is all irrelevant; we can access the web at any time and any place.
People have become anti-social to a certain degree due to the fact that everything is conducted through email, since it is now easier and a more efficient way to contact a person via email rather than giving them a phone call. By the time these individuals get home, they are more likely to text their friends rather than actually call them. Therefore the people who have an entirely different personality over the internet when conducting business or sexual relations, it most definitely will eventually interfere with their personal lives. Some may spend even more time on the internet simply because they are more comfortable with their internet personality rather than their actual one. This kind of behavior will inevitably cause a drift in their personal relationships outside of the internet, their communication skills will suffer, and there is no doubt that they will lose the people they love over a guilty internet pleasure. As seductive as the cyber world may seem, too much of something is damaging, and therefore it is best to avoid it rather than let yourself turn into a person that you no longer even recognize when you look in the mirror.
Wednesday, March 3, 2010
I feel sometimes like I am the biggest critic of new new media, and am always trying to look at the darker sides to find the biggest problems they could have on society. Podcasting, however, has had me completely dumbfounded for the longest time. I don’t like them, but I don’t hate them. I honestly never gave them much thought, but noticed more and more that my friends (with iPods and Macs) were becoming obsessed with them. Specifically, podcasts were becoming a huge part in the online Harry Potter fan culture.
Lame, I know. I used to be completely obsessed, but since the seventh book was released I dropped off the HP online planet. But, it still exists, and podcasts have become a huge drive for these sites. Mugglenet.com is a site that was founded by a bunch of kids who really liked Harry Potter and it became a tremendous phenomenon to the point that it is the world #1 Harry Potter website. Time Warner and Chevy have advertising spots right on home page, and a counter at the bottom is indicating to me now that there are over 1500 people on the site.
I figured this would all die down after the books and movies came out, but they have embraced new new media to its fullest extent, and the site(still ran by kids) produces podcasts to keep the attention and liveliness of the fan site alive. They are able to book interviews with writers,and actors in the HP films and discuss aspects of the movies and books in a new way. After reading Levinson’s chapter on Podcasting I can see how it is becoming very popular, especially now that people are able to load podcasts into their cars and listen to them any time they desire. His explanation of Grammar Girl’s success as a podcaster illustrated this and made me think of Mugglenet as another example.
In addition, the way he describes the ease of producing a podcast makes me want to do it. It is easier to manage sound for the amateur more than video, and it is cheaper to produce as well. Another interesting point was podcasting and music, and the issue of copyright law. The solutions that podcasters have found, such as Adam Curry’s “Podsafe Music” website really shows how this is a growing aspect of new new media that will remain as more and more people utilize it.
I kind of want to try making a podcast to work on my style of producing, and use it almost as practice in the professional setting. I feel as if the podcast, especially in the broadcast world, could be great practice for producing...even if no one listens to it!
Don’t want to be an American idiot
Don’t want a nation under new media
And can you hear the sound of hysteria
Welcome to a new kind of tension
All across the alien nation
Where everything isn’t meant to be okay
Television dreams of tomorrow
We’re not the ones who’re meant to follow
For that’s enough to argue….
One Nation controlled by media
Information age hysteria
The song is right on point with the notion that the new age media is causing hysteria. The digital world we live in is changing us… the way we learn, communicate, socialize, work, and perform everyday functions. For an example, the IPhone is advertising a new application, which can now turn off your lights at your home if you forget. Cyberspace can now control functions in real time. Are we now living in the world once portrayed in the cartoon series “The Jetsons”. Is this what the song writers meant when they wrote “Television dreams of tomorrow “? Every day I can pick a newspaper (yes, I still read the news in paper form) and there are stories regarding the new digital world and the effects that they are having on us and our surroundings. I think the “hysteria” is more the obsession with all our new toys, and the quest to get your hands on the latest and greatest edition of our devices.
Tuesday, March 2, 2010
Wikipedia has created a name for itself unlike any other online source of information. Many students have grown to become extremely dependent on this site, and I am no exception. Whenever I need quick facts or information regarding anything I tend to turn to Wikipedia. It became a bad habit, and that is why many professors do not recommend the use of Wikipedia as a source. I personally like using Wikipedia because unlike encyclopedia which tends to have a fee for using the information on the site, Wikipedia is completely free and it possesses the same amount, if not more, information. What really amazed me is the study that has been conducted in 2005 to examine the accuracy of information distributed in both Wikipedia and Britannica. The result showed that “an average of four inaccuracies per Wikipedia article and three per Britannica article- in other words, not much of a difference” (93).
However, as great as this website may seem, it really should not be considered as the final word for the research. Although Wikipedia does have editors to make sure the information is checked, most of the information written is by ordinary people like us. If I decided that I was an important enough figure in the society and thought I should have my own identity on Wikipedia, I would be able to write out a biography of myself and my accomplishments. The editors may track that information and remove my page; however, they also may not. Also, If you are someone who tends to visit Wikipedia often, you will begin to notice that the information on the site changes, due to new information regarding the topic. Therefore, whatever information is on the website is not to be taken as something written in stone.
Another important factor is that since editors have little say on how people would see or use Wikipedia, we cannot say for sure whether Wikipedia is an encyclopedia or a newspaper. Since there is a wide range of people that have daily access to it across the world, we really cannot be certain of how they would distribute information. As Levinson said, “All consumers, in general- always determine how the new new medium is used” (96). Over all, I think that Wikipedia is good when it comes to getting a general idea on a topic but it is in no way a substitute for a library or books. Sadly the internet age has deterred us from libraries because we feel we can apprehend all necessary information over the web, when in fact sometimes it is best to go back to basics in terms of research.