Tuesday, February 2, 2010
As I watch the Grammy Awards the other night. I can't help but to think how times have changed. It used to be a star studded event which was so untouchable; now the audience can interact by the way of the Internet! The process was simple. The audience was able to go to CBS.com and vote for the song of your choice that Bon Jovi would perform later in the show. The audience had the decision in their hands,in the comfort of their living room,and at the click of a mouse. You could essentially control the once untouchable rock star, as this new internet media enabled the viewers to become part of this broadcast. As I once read ,a show like American Idol was one of the pioneers of texting age, introducing it to the general public by encouraging viewers to vote via text message. I can only wonder what this audience interaction, on the biggest night of the year for the music industry, might lead too? Any thoughts?