In Paul Levinson’s New New Media, the evolution of all media is brought to the foreground. According to the first chapter the foundation of new new media depends solely on the level of freedom provided in regards to accessing information.
It is evident that people have chosen means which provide “on demand” services. The swift from watching television during specific time frames to accessing websites for the same content at various moments is the most evident turn from new media to new new media.
We have discussed previously multiple times the fact that technology adapts to our needs, while it also creates demand for further services.
The illusion of controlling time is externalized by this rapid need to reproduce programs addressing to one’s preferences.
It is certainly convenient, but what do we lose in return?
Margaret Maria Roidi